I Admitted I Was Powerless Over Trader Joes...
Maybe it's the sea of frozen foods my kids never get tired of...orange chicken, turkey meatballs, eggplant parmigiana, enchiladas, pad thai - that's only one-sixteenth of their variety, and it is all so healthy, too. I spend at least forty-five minutes in the frozen food aisle, even when the baby is fussing.
Maybe it's the vitamins, dirt cheap, loaded with things your body desperately needs, minerals, anti-oxidants, oils, many of them yummy-flavored; supplements that cost three times as much at the vitamin store across the street. Staying healthy is easy on a budget, you can get more than a once daily pill and not be concerned about taking a chunk out of your funds set aside for food.
Maybe it's the soap - verbena, lavender, tea tree; for less than three or four bucks, it's packaged up so prettily in purple, yellow or green liquid, and even comes with a holy endorsement "Next to Godliness", yes, appropriately I feel the presence of angels in here with me when I shop - they whisper in my ear ("buy heavy whipping cream, it's divine").
Then my little demons tell me to buy a case of the Two-buck Chuck.
Two-buck Chuck, what people affectionately call Charles Shaw, the winemaker who sells wine at Trader Joe's for $1.99 per bottle. The wine for this price is surprisingly good, not bad, truly...a TJ staff member once told me their largest order of it was 56 cases. Don't tell me you haven't seen the bumper sticker "CHARLE SHAW FOR PRESIDENT"...I'd vote for him, stating that Chuck had good timing, and obviouly no pretenses.
Maybe it's the olives, bruschetta, tapenades, canned artichoke hearts, those things and more are packaged to allow the easy addition of goat cheese, cream cheese, or go on top of bread...making entertaining a cinch. When I have some tapenade or dip left after snacking while I unload the groceries, I add it to pasta sauce and the family scarfs it up.
Could be the playful nature of the store itself. At the TJ's we frequent, the staff hides a stuffed green monkey and when my kids find it, they get stickers and a prize (fruit leather, 100% fruit, as opposed to the roll ups loaded with sugar). The staff is relaxed as relaxed can be, I have never encountered a rude employee - and they get bonus points for being nice to my kids.
It's the variety and availaibility of so many gourmet foods, not over-priced, completely healthy, with a respectable beer, wine and liquor selection...how can you go wrong?
Maybe by dropping close to four hundred bucks in one shopping trip - but that's part of the addiction, and the allure. This addiction has not one drawback - a full pantry is a blessing, not a bad thing.



